I’m not off to see the wizard but from November 13th through the 17th, I will be in the land of wizardry: Hollywood. I’ll be there for the final events of a 7-month-long Centennial Celebration of screen legend Tyrone Power. This is also the final leg of promotional activity for the Centennial Limited Edition of Searching for My Father, Tyrone Power, written by his daughter, Romina Power. I’ve played a pivotal role with the book, most notably in the past year as editor, publishing supervisor and marketer.

In the past year, I’ve moved from writing about what it takes to produce and promote a book to actually doing it. I’m glad to say that what I’ve written holds true in the real world. Books are like a 3-legged stool. The legs represent: writing, publication and promotion. The stool will not stand and the book will not sell without all three legs sturdily in place.

Writing means the original work and good editing. Publication means production and distribution. Promotion means reader awareness from day one going forward. While writing might be a singular effort, one must partner along the way if success is to be achieved. I invite writers to read my past blogs for helpful information about taking a book from conception to celebration. You’ll find these posts by clicking the category: For Authors.

As every author knows, there is always an interesting story behind the story; how a book is conceived and born. The goal of Book●ed is to enhance books for readers by bringing the back story forward. That is what our webcast interviews do. Last year, I took a hiatus from the interviews to work on the Tyrone Power “project” (book and centennial events). Along the way, I’ve been asked to work on other book projects. I hope to return to the webcasts but until then, I will continue my blog posts and invite you to watch past shows in the Book●ed Archives.