Trends in retail sales of books to U.S. consumers from 2010 to 2012 showed that e-commerce (Amazon and other online booksellers) grew by 18.7% to capture 43.8% of the market. Large chains (Barnes & Noble and the like) shrank 12.8% to hold 18.7% of the market. Helped by the folding of the Borders chain, independent bookstores saw a 1.3% uptick but still represented only 3.7% of retail book sales. As singer/songwriter Joni Mitchell penned, “Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone? They paved Paradise and put up a parking lot.” For many, the neighborhood independent bookstore is Paradise.

Think. Act.