Monthly Archives: February 2013

The Good, the Bad and the Ugly About Self-Publishing

Bowker, the company that manages ISBNs and bibliographic information for books published in the U.S., confirmed last October what most of us already knew: self-publishing is on a strong, upward trajectory. Between 2006 and 2011, the number of print and e-books self-published annually jumped an impressive 287%. Of nearly 346,000 print books published in the U.S. in 2011, self-published titles accounted for 43%. In addition, Bowker counted 87,201 self-published e-book titles – not including the many e-books that don't have ISBN numbers.

The availability of self-publishing is good news for writers who are increasingly frustrated by the dwindling opportunities with traditional publishing houses and the limits of small, independent publishers. It's good news for readers who want a broad selection of reading options. It's good for my unique, new Book.ed venture that provides a wide variety of effective, cost-efficient marketing opportunities for authors and others in the publishing community.

In the brief time since Book●ed started inviting authors and editors to submit their published work for a possible review on our weekly webcast (to debut this Spring — visit our website for more information), at least half the books received were self-published. The quality of writing and attention to detail in these books hover between the sublime and the ridiculous. (Cue the haunting whistler.) Here's where I get to The Good, The Bad and The Ugly about self-publishing. Pay attention aspiring authors!

Down every alley and around every corner you'll find a company that would love to publish your work. They'll try to entice you like an internet matchmaking service because they know you'’re hungry for success. Most of us wouldn'’t marry after the first date nor turn our child over to the first nanny that walks through the door, no matter how attractive or affordable they appear to be. So don't casually tie your reputation to a publisher you know nothing about. Don't give away your baby just because someone says they'll make it a star. Don't let fancy clothes or fancy claims corral you into something you'll later regret.

Like Forrest Gump's momma said, “Life is like a box of chocolates. You never know what you're gonna get.” Except that you can get an idea of what you're going to get when you take that big bite out of your wallet to hire a company to publish your book.

Start paying attention to self-published books already on the market. Note the ones that present well, with crisp editing, free of typos and grammatical errors. Check lists of award-winning self-published books and notice the companies that produced them. They are likely to produce a good product for you, too.

Self-publishing used to be referred to as Vanity Press. While their capabilities have advanced, be realistic about what self-publishing can – and cannot – do for you, and be prepared to do your part to achieve success. Most houses offer a range of services; make a list of your priorities: decide what's most important for them to do, what you'’re prepared to pay and what you are capable of taking on yourself.

Remember: Getting your book published may be the final step of your writing journey bit it is just the first step of your journey to being read.

Language Versus Plot

It is a rare book that combines soaring, original language with a grab-you-by-the-lapels or
tap-into-your-soul storyline. However, a book that manages at least one of these gifts will stay with you always because it will change you.

One book that changed me is Susan Fromberg Schaffer's Madness of a Seduced Woman, published in 1983. I don't remember why I bought the book. Decades after reading it, I could recall only bits and pieces of the plot; this, I find strange because in recently revisiting the book, I found a compelling tale based on actual events. The story may have changed me in ways I didn't realize (it keenly observed life, death, love, obsession and cultural expectations) but it was the author's craft with language that never left me. Schaeffer (1940-2011), a poet as well as author, had me gasping in awe as she presented the world in ways my senses had never noticed. Her prose awoke in me a long-forgotten dream I had about writing, of thoughts and universes and possibilities I might create using my own words. She showed me what was possible with language. I felt compelled to try.

Once aware of the conjuring power of language, I viewed all books differently. Plots may remain the push/pull of every book, overcoming a paucity of style. A good storyline that is conveyed in evocative language, however, is the rarest treasure.

That brings me to a problem I'm having with The Stones of Summer by Dow Mossman, published in 1973 and brought to a wider audience in its second incarnation through the 2003 documentary “Stone Reader”. After viewing the movie (at my public library, no less), I knew I had to have the book. The re-issue was shrewdly marketed by Barnes & Noble in conjunction with the movie's release. The hardcover book is nearly 600 pages and weighty as a real stone. Its book jacket replicates many of the proclamations of literary brilliance mentioned in the movie.

After all this excitement, I let the book sit on my shelf for nearly a decade before I started reading it. Don' t ask me why. I've done plenty of stranger things I can't explain. I re-read the book jacket, churning up new anticipation for the joy I was about to receive. I opened the book and began to read. Almost immediately, I felt rewarded. Like Schaeffer, Mossman described the world in original and breathtaking ways. The writing was so rich and organic that I forgave the surprising overabundance of the word “like” – creating similes when metaphors might have been more even more powerful.

Readers of The Stones of Summer seem divided between calling it the best or the worst book they ever read. Fifty pages in, I found myself slipping from the former group as my honeymoon with Mossman was challenged by so much inventively descriptive verbiage in search of action. Dialogue that had danced off the page started tripping me up in its eagerness to mimic the natural chaos of thought and speech. Forward motion became weighed down by words. I wondered how far into the book I might have to slog before being lifted once again. I wasn’t ready to fall in with the “worst book” camp but so many other unread books beckoned. I caved. I closed The Stones of Summer. There is genius at work in this book. It sits on my desk as I write this. I will return it to the bookshelf and try again one day. Maybe.

Recommended

If you missed the 2003 documentary movie, “Stone Reader”, rent a copy of the DVD. Why am I confident you'll love it? Because if you're following my blog, you're an avid reader or writer (or both). This movie will burrow into your heart and impassion you about literature, from inspiration to creation to appreciation.

With Apologies to Burns and Steinbeck

I'm a stickler for getting things right the first time. Although my website and blog have launched beautifully, the debut of the Book.ed webcasts must be delayed a few weeks so I can tweak a couple of things before presenting them to you. Stay tuned for further updates... your patience will be rewarded.

Although the causes of the delay are of interest only to me and my team, it led me to think of the familiar phrase, “The best-laid plans of mice and men...” when things don't go as we expect. In my case, it's “The best-laid plans of (computer) mouse and (wo)man.” I recalled the title of John Steinbeck's 1937 novel “Of Mice and Men”, knowing it tied the plot and theme to the phrase, although my denouement is bound to be better than that of Steinbeck's George and Lennie. That's as far as I got. Then, I went exploring. Here's the interesting background of this well-known phrase:

The Scots poet Robert Burns wrote a charming piece in 1785, “To a Mouse, on Turning Her Up in Her Nest with the Plough”. In it are the lines, “The best laid schemes o' mice an' men / Gang aft agley” – often paraphrased in English as “The best-laid plans of mice and men / Often go awry,” Fifty-two years later, a portion of that phrase was chosen by Steinbeck for his book title. Novelist Sidney Sheldon also borrowed from Burns' poem for the title of his 1997 novel “The Best Laid Plans”. Portions of Burns' poem have been used by musicians, too.

This tells us several things: Every creative endeavor borrows something from somewhere. A good concept, expressed effectively, endures. And we need more poets like Robert Burns.

Whether or not you're a poetry devotee, it's worth finding and reading Burn's “To a Mouse, on Turning Her Up in Her Nest with the Plough” – although you'll probably want to find the English version!

Recommended

“Writer's Digest” magazine is currently calling for entries to its 21st annual “Self-Published Book Awards” competition. In addition to prizes for winners, all entrants receive a brief judge's commentary and a listing with a link on the “Writer's Digest” website. The deadline for submissions is April 1, 2013. For complete guidelines and to enter online visit Writers Digest.

Best Sellers Aren’t Always Best Books

Have you heard of the book Soundings by Hamilton Gibbs? No? According to Publishers Weekly, it was the best selling book of 1925. But F. Scott Fitzgerald's The Great Gatsby didn't even crack the top 10. In 1960, Harper Lee’s To Kill a Mockingbird didn't reach the top tier either, although two of John O'Hara's steamy novels did climb that lofty pinnacle of consumer choice. In 2011, nearly 350,000 new book titles were published. How many of them will still be read in 2061? In 2099?

If magnificent books by authors like Fitzgerald and Lee had a hard time competing in the ‘20s and ‘60s, what are writers to do today to get their books to readers? What if they have something valuable to share but they're not quite of the caliber of those esteemed writers? How many good – or great – books are being overlooked in today's market?

There are tectonic shifts occurring in the publishing industry. The major houses that remain are money-driven in order to survive. It is challenging even for established authors to get publishing deals unless their last book was a best seller. Emerging authors face an even more daunting task to get their untested work accepted by the established players.

Meanwhile, the smaller, more independent publishers are also competing for readership, using tightly stretched budgets to market their authors' works. E-books are turning the industry on its ear as reading – and buying – habits are changing. Self-publishing is possibly the fastest growing segment, benefitting from both technological advances in publishing and a traditional industry that is less willing to groom new talent. Regardless of how a book gets published today, more responsibility for marketing is falling on writers' shoulders.

People are still hungry for good books. “Good” is subjective, of course. But people will buy only what they see promoted – and that's where literary art and marketing art diverge. We read about best sellers every day. I am glad for the authors – brilliant or pallid – that climb the pinnacles of best-sellerdom. But I can't help the sad feeling that we are not doing enough to help elevate the new great books by unsung authors that should be read and kept alive for future generations.

Recommended

If you're a serious writer (or artist or musician or dancer) in need of an idyllic yet stimulating environment in which to create new works, you should know about the 2-6 week residency programs at The Ragdale Foundation. Ragdale artists come from all over the country and around the world to the historic summer home of Arts and Crafts architect Howard Van Doren Shaw, in a peaceful setting adjacent to over 50 acres of prairie in Lake Forest, Illinois — 30 miles (one hour by train) from downtown Chicago. Visit Ragdale's website.