About 
The concept behind 
is to help
authors -– especially those without big publishing houses selling their books -- increase awareness of their work. In today's world, competition for
readers is a fierce numbers game.
For authors on limited budgets, breaking through to a wider audience is a major challenge.
has developed
a unique new concept in book marketing to reach more targeted consumers than ever before... on an author-friendly budget.
Click here to watch the video.
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Global
Why limit your audience to family and friends, to your community bookstores, to your city, state, region or even just the U.S.?
Because is webcast, it has a worldwide reach.
Wherever the internet goes, so does your marketing, with .
Of course, you can limit your book's distribution as narrowly as you want to... but why would you want to?
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Marketing a New Book
Congratulations -- You got your book published! Now what? If a university or other small publisher paid your book's production cost, you still have to do most of the marketing yourself. If you self-published, you've invested thousands of dollars to bring your book to life and now it's up to you to sell it.
Getting news clips in the local papers and setting up speaking engagements is a good first step to building awareness but it is very
limited. Creating a website, a social media (i.e. Facebook) presence and a blog are standard these days but how will people know you are
there? Your job is to reach as many people as possible, get them interested in your book, and get them talking to others. And you have to keep the buzz going.
is your best marketing partner!
Generating Reader Interest
You know your book is interesting. Your family and friends probably think so too. Now you have to convince the rest of the reading
world! You can follow the monthly
blog to keep up-to-date on opportunities and ideas to get people talking about your book... and buying it!
You'll start thinking about your target audience... where do they get
their information and who influences their buying decisions? What do they need and how can you
deliver it to them? How can you market yourself as well as your book so you can build a ready audience for your future books? Where are the best networking
opportunities and how can you make the most of them? These topics, and others, are covered in the
blog, along with news about upcoming shows.
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Watch Now
Use the Watch link below to watch the latest recorded show. Each week,
interviews another author and reviews a recently published book.
Mark your calendar in order to tune in to the latest show.
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Archives
Use the Archive link below to watch past shows. The archives are an important asset to the show. You may view previous shows you missed or want to see again. All archives have thumbnails and are arranged chronologically.
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